Government Health Campaign: The Change4Life campaign

The Change4Life campaign aims to help families to eat healthier and educate them on the importance of exercise. This is because it hopes to tackle the rising issues of obesity in households. Change4Life responds to an urgent need to tackle the disturbing rise in obesity. It was launched in England in 2009. The original purpose for the campaign was a societal movement, which meant that it was a childhood obesity prevention strategy. The campaign is reinforced by the Department of Health and intends to target the growing problem of obesity in a very hands-on, positive way, by implanting healthy eating and exercise habits into people from a young age. The campaign had targeted parents of children between the ages of 5-11. Particularly those from boroughs of the population where parental attitudes, beliefs and behaviours showed that their children were more likely to gain excess weight. Change4Life mission today is to encourage individuals to eat well, move more and live longer. http://www.physicalactivityandnutritionwales.org.uk/Documents/740/DH_summaryof_change4lifeoneyearon.pdf (accessed on 05/01/2016) https://www.noo.org.uk/core/eval_reports (accessed on 05/01/2016)Government Regulation on Media in America It is a government programme to tackle children obesity by helping families recognise the effect of unhealthy or excessive eating can have on a child’s life. This is important because children that are obese would cost the NHS later on because they would need to be provided with beds and treatment. Britain is a welfare state and therefore, the government has to provide medical care to the general public through taxation. The Change4Life is a programme for the government to reduce the rising issues on obesity for children. The health campaign programme is helpful in containing the spread of obesity and educating families with children to eat healthier and exercise regularly. http://www.weightlossresources.co.uk/healthy_eating/healthy-lifestyle/change-for-life.htm (accessed on 05/01/2016) http://www.nhs.uk/Change4Life/Pages/what-is-change-for-life.aspx (accessed on 05/01/2016) http://campaigns.dh.gov.uk/category/change-4-life/ (accessed on 05/01/2016) Change4Life is a social market that hopes to imprint their ideas of achieving a healthy active lifestyle and why it is important to the general public. This is because obesity has a severe impact health of individuals; increasing the risk of type-2 diabetes, some cancers, and heart and liver disease. This is problematic for the government and the general public because the money for treatment comes from taxation. Tackling the increase of obesity is vital. Research has shown that 10% of all cancer deaths among non-smokers are connected to obesity. The danger of Coronary Artery Disease rises 3.6 times for obese people and the risk of developing type 2 diabetes is about 20 times larger for people who have a BMI over 35 when compared to individuals with a BMI between 18 and 25. These illnesses can eventually decrease life expectancy. http://www.nhs.uk/change4life/supporter-resources/downloads/change4life_marketing%20strategy_april09.pdf (accessed on 05/01/2016) The Main Purpose of Change4Life Change4Life focuses on the lifestyle elements that can be directly related to a healthy active lifestyle. The campaign focuses on the cause of the childhood obesity and therefore, aims to tackle the rising issues by targeting households with children. This is because if families are familiar with the basics of nutrition then they are armed with the knowledge to make positive decisions with regards to their diet. For example; a family who eats processed food like microwavable lasagnes frequently, might change eating habits and actually cook their lasagnes. A few simple changes, such as exchanging ready meals for healthy, homemade dinners, or snacking on fruit as an alternative of chocolate; can have a massive effect on health and weight problems. Change4Life advertise on television, newspapers and schools to attract households with families in order to fulfil their aim of childhood obesity. Leaflets are sent to households in order for them to understand what food can do to a person’s development. This is vital because understanding of the importance that specific foods and ingredients have for general health and welfare can have a great impact on overall health. http://www.theguardian.com/society/joepublic/2008/dec/31/change4life-campaign-obesity (accessed on 05/01/2016) https://www.gov.uk/government/news/new-change4life-campaign-encourages-families-to-make-sugar-swaps (accessed on 02/02/2016) http://www.activelifeltd.co.uk/change-4-life/ (accessed on 02/02/2016) Another purpose for the government establishing Change4Life health campaign was that the increase in obesity numbers among adults and children which was costing the NHS billions every year. The Government Office for Science’s Foresight Report implied that â€Å"if we don’t take action now, our society will be consumed by a major public health problem matched only by climate change in both its scale and complexity.† This further shows the risk and completion associated with obesity can have on society. It also highlights the importance of Change4Life campaign in society. The phrase â€Å"major public health problem† can imply that obesity can cause the NHS billions, further making it less likely to have an NHS in future. According to Prime Minster David Cameroon obesity cost on the NHS was  £4.2 billion in 2014 had risen to  £6.4 billion by the end of 2015. The Government Office for Science’s Foresight Report implies that by 2050 the figure would drastically rise to  £50 billion. Further, becoming a finical and social problem for the general public and government. This also shows the importance of Change4Life campaign because it might http://www.nhs.uk/Change4Life/supporter-resources/downloads/Help_stop_childhood_obesity.pdf (accessed on 05/01/2016) https://fullfact.org/news/how-much-does-obesity-cost-nhs/ (accessed on 05/01/2016) Impact of Change4Life Read also Six Dimensions of Health Worksheet The Change4Life had been successful in impacting 85% of their target audience, who were households with children. The health campaign had won fifteen industry awards and multiple sub-campaign such as; Start4Life, which is only targeted for women and middle-aged adult. There are other multiple sub-campaigns for everyone else needs such as Cook4Life, Walk4Life, Swim4Life, Moreactive4Life, Muckin4Life, Bike4Life, and Smallsteps4Life. The Change4Life health campaign and its sub-campaign were made available to local and national partners in order that the campaign and the sub-campaigns are more successful. Change4Life was successful in making an impact on 570,000 families and 61,000 children to eat healthier and move more for a healthy active lifestyle. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/213719/dh_130488.pdf (accessed on 05/01/2016) http://www.marketingmagazine.co.uk/article/1167544/healthy-eating-change4life-check-up (accessed on 05/01/2016) https://www.gov.uk/government/news/purchase-of-sugary-drinks-falls-during-healthy-swaps-campaign (accessed on 05/01/2016) The health campaign has come in for disapproval, but the government states that one million mothers have pursued to change their families' lifestyles in the past year. This shows that Change4Life campaign is changing the perspective of mothers who were not focused on what food their children eat were considering that food can affect the health. Normally these mothers are from a working-class background because that is their target audience when advertising. Working-class households more likely to be unaware of what processed or fast-food can have on a human body and more likely to buy and eat those foods due to being cheaper and less time-consuming. Therefore, the government claiming that Change4Life had changed the viewpoint of mothers shows the success of the health campaign due to increasing the awareness of the problems associated with obesity. Mothers are also seen as the dominate role in the household because she controls the food eaten by their family. http://news.bbc.co.uk/1/hi/health/8518251.stm (accessed on 05/01/2016) https://www.gov.uk/government/news/new-change4life-campaign-encourages-families-to-make-sugar-swaps (accessed on 05/01/2016) http://webarchive.nationalarchives.gov.uk/20130107105354/http:/www.dh.gov.uk/prod_consum_dh/groups/dh_digitalassets/@dh/@en/documents/digitalasset/dh_115511.pdf (accessed on 05/01/2016) Impact of Change4Life in Schools School Meals Due to the popularity of Change4Life in the first year; the government was inspired to created standards in 2010 where children would be given a healthy school meal. This is because Change4Life had been a success in identify the causes and ways of preventing obesity levels rising. Schools meals have been altered by the government. The portions of fruits and vegetables in school meals in 2005 was 12.5% and the statistics has increased to 67% in 2014. Venue machine with chocolates and crisps were banned from schools in order to make sure that children eat healthier food. It also made sure that children were less likely to become diabetic because sweets would be limited and also the government has increased the VAT on sweets and soft drinks. There are over 500,00 school which has signed up to the Change4Life programmes across England and Wales. This shows the successful impact Change4Life had on schools because meals have become healthier in order to provide a balance diet. Breakfast clubs are another example of how schools provide a balance meal for students. Children that are feed quickly or do not have breakfast; can be provided a good meal to start an active date. https://www.nhs.uk/change4life-beta/campaigns/sugar-smart/home?gclid=COvl5_DB8MoCFQkq0wodIoUC8A;gclsrc=aw.ds (accessed on 05/01/2016) http://www.nhs.uk/change4life/Pages/schools-supporters.aspx?filter=SchoolResourceSetting (accessed on 05/01/2016) https://campaignresources.phe.gov.uk/schools (accessed on 05/01/2016) Sport Clubs in Secondary and Primary Schools Change4Life had established sports clubs to attract the interest of children and young people who have not usually taken part in physical education or sport and are consequently less active. The sports clubs were designed to educate children and young people about how to lead a health active lifestyle. The sport activity for children was surrounding five different multi-sport themes, such as creativity, treasure hunt, and combat. For young people the clubs were related to Olympic and Paralympic sports, such as wheelchair basketball and softball. http://www.nhs.uk/change4life/Pages/sports-clubs.aspx (accessed on 05/01/2016) http://www.nhs.uk/change4life/Pages/primary-schools-sports-clubs.aspx (accessed on 05/01/2016) http://www.youthsporttrust.org/how-we-can-help/programmes/change4life-sports-clubs.aspx (accessed on 05/01/2016) The latest evaluation of the sports clubs from Change4Life had shown that since the clubs started in 2011 a remarkable two hundred twenty-five thousand children and young people have joined. Primary schools had seventy thousand children who took part in over four-thousand primary school clubs in the previous year with over fifty thousand clubs sessions being put on for young people. Since joining the primary clubs over one hundred one thousand children now feel positive about being active and playing games, whilst almost seventy-five thousand are now achieving sixty minutes of activity on most days of the week. https://www.canterbury.ac.uk/social-and-applied-sciences/human-and-life-sciences/spear/research-projects/change-4-life-school-sports-club.aspx (accessed on 05/01/2016) https://www.jfhc.co.uk/uploadedFiles/Redbox/Pavilion_Content/Our_Content/Social_Care_and_Health/videos/JFHC_videos/2a%20Chris%20Wright%20Change4Life%20JFHC.pdf (accessed on 05/01/2016)

Health Status of African American Men Essay

Introduction Research and technological advancement made in the United Stated of America (USA) has led to the improvement of health outcomes among the citizens of this country. People are living longer, cures are being developed daily, and many unanswered health questions are being answered then ever before. However, despite this multitude of improvement in the health status of Americans, African American men are disproportionately affected by health inequalities as compared to their Caucasian men. This paper will identify a minority group and offer relevant information of the factors that preclude minorities from quality health care, with noted barriers and interventions that will lead to improved health care and achieve the goal of quality life styles for not just one culture of people, but all people in the United States. Identifying Health disparities in African American Men African American men have the highest mortality rates and the lowest life expectancy rates among women and men in all of the racial and ethnic groups in America. The mortality rate for African American men is about 1.3 times that of White men. Life expectancy for African American men is 70 years old compared to White males living to age 76 (Xanthos, 1998). The death rate for blacks are 3 times higher than whites, due to the social and economic conditions of poverty, unemployment, stress, education, neighborhoods and their disproportionate risk for disease (Net wellness, 2014). African American men die 2.5 times more than White men from prostate cancer; African American men are 8 times more likely to die from HIV; African American men are 2 times more  likely to develop heart disease and 3 times more likely to develop hypertension (Men’s Health). When compared to White men, African American men development diseases earlier, suffer from more severe diseases, and have less acce ss to medical care. The most disturbing fact to access to care is that White men are more likely to receive state of the art treatment than African American men. The exploitation of race and gender has been rooted in class status. This widespread behavior has been seen since the founding of this nation. Class has been used as a way to Indirectly suppress the poor in all sectors of life. It is the ways in which access to a variety of social goods such as the employment, housing, power; education and income are distributed in this country. Many of the questions and issues regarding this have been and continue to adversely affect the health of African American men. Having the understanding that there are barriers that are difficult to address in any one health promotion, and being able to rethink how these barriers function in the lives of African American men, will result in likely success in promoting quality healthcare. How is Health promotion defined by this group? Life style plays a major role in the prevalence of chronic disease. Given the factors that impact racial discrimination concerning the health care of African American men, we can start by promoting policies which address all racial discrimination. We must strengthen anti-discrimination legislation that addresses unemployment. We reform and improve the interaction with African American male students, by increasing funding to the African American communities, which would lead to having more marketable African American men in the work force. We must also address the racial biases in the criminal system, reducing the number of African American in our jails. If we use the landmark law, the Affordable Care Act (ACA), we will enable over 30 million people with much needed health insurance coverage. With the provisions of the ACA not only will health insurance coverage be accessible, but provisions related to disparities be reduced, data collection and reporting will be more effective and inclusive of quality improvement and prevention. This act will promote prevention and wellness  programs, giving all people more control over their health care (Sebelius, 2011). According to the Healthy People 2020, one of the goals is to â€Å"achieve health equity, eliminate disparities and improve the health of all groups.† By tracking death rates, acute and chronic diseases, injuries and all health related behaviors, this will assist health care providers become more proficient in diagnosing and providing treatment in the areas of cardiovascular disease, cancer, HIV and diabetes while being culturally competent (Healthy People, 2020). Our local, regional, and national organizations must take an action role in providing guidelines to develop comprehensive health care interventions that are designed for people of all cultures (Argondezzi, 2001). The successful strengthening of infrastructures to prioritize the challenges of reducing health disparities of African American men will achieve the much needed sources to eliminate unequal treatment. Exponents for social justice and equality have continued to disseminate information on the importance of addressing this problem. Many professional organizations, governmental and non- governmental bodies such as WHO and Public Health Organizations as well as individuals like Paul Farmer and Barbara Ehrenreich have been active on the forefront either directly or indirectly in advocating for social justice. Given the multi-faceted nature of the problem Barbara Ehrenreich a writer by profession and PhD by education, conducted an experimental study on class in the United States of America by self experiencing the reality of living as a lower class citizen with a lower and unskilled paying job in her book entitled; Nickel and Dime (Ehrenreich, 2008). Nickel and Dime is a non fictitious writing that depicts the social class of America. Barbara Ehrenreich, is a reporter and a writer who decided to experiment on how unskilled low wage workers are able to live on their minimum wages. To experiment the effects of living as a lower class citizen in this country, she decided to live in three different states month by month while living on just what she made as an unskilled worker. Her decision first took her to Key West, Florida, where she begun working as a waitress in a restaurant. She was able to find an affordable living accommodation in a trailer on the outskirt of the city. Acknowledging that one job could not pay her living expenses, she sought a  second job as a hotel maid. The physical demands of both jobs resulted in Barbara leaving her second job. She was unable to complete the whole month before moving to Portland to continue her next experiment (Ehrenreich, 2008) . In Portland, she found a job as a maid with a residential housekeeping service. There she also took a second job as a dietary aide in a nursing home in order to meet her monthly living  expenses. She was indirectly forced to work seven days a week to meet the need of paying her monthly rent, food and clothing. She became an advocate for her co-workers while working as a maid, even though, she was able to win a day off for one of her co-workers who had sustained an injury at the job but afraid of losing her job kept working while injured (Ehrenreich, 2008) . Barbara’s final destination on her experiment was in Minneapolis, Minnesota where she was hired to work at a Wal-Mart store, putting clothes on shelves. In Minnesota she was not able to afford an expensive apartment due to her salary. The apartment vacancy rate in Minneapolis was so low that she had to stay in motels until she completed her experiment. Barbara had advocated for the lower class through her book, regarding the experience that lower class citizens go through in terms of self esteem, housing, education and power. She highlighted the deplorably conditions and humiliation that they face each day at work. She summarized some of the reasons why wages are kept low, the rationale for the humiliation, the yelling on and the psychological derailment of their self esteem that keeps them in a lower salary while the upper class reap off all the benefits from their hard labor in an exchange for coffee and donuts at times instead of a pay raise (Ehrenreich, 2008). There is a direct correlation between lower class and poor health. Conclusion Health disparities are often measured in terms of income, education, wealth, politics or influence and occupation. The combination of these factors including race and gender often determine our social worth. The experiment of Barbara Ehrenreich is a great example of discrimination, disparity, and she was a woman. African American men experience much more and receive much less. Looking at different cultures is not new to nurses, even Florence Nightingale analyzed her population to determine the care and services that were needed. Understanding and influencing culture, economics, the physical environments of our patient’s health practices, while assisting them to access to care will lead to promising outcomes (Jones, 2014). As quoted by Kathleen G. Sebelius, Secretary of Health and Human Services, â€Å"It is time to refocus, reinforce, and repeat the message that health disparities exist and that health equity benefits everyone.† References Argondezzi, Theresa (2001). The Many Faces of Health Care: Disparities in Minority Health. Retrieved November 13, 2014 from http://www.nursing.advanceweb.com/Article The -Many –Faces-of-Health-Care-Disparities –Minority. Barbara Ehrenreich (1999). Nickel and Dimed. Retrieved November 14, 2014 from http:// www.wesjones.com/ehrenreich.htm. Health and Human Services. A Nation Free of Disparities in Health and Health Care. Retrieved November 13, 2014. http://minorityhealth.hhs.gov/npa/files/Plans/HHS/HHS_Plan. Jones, Linda (2014). Letting Data Lead the Way. Retrieved November 14, 2014 from http:// www.nursing.advanceweb.com/Archieves/Article-Archive/Letting-Data-Lead-the-Way. Men’s Health Consulting. African American Men Experience Disproportionate Risk for Disease and Death. Retrieved November 15, 2014 from http://www.menshealth.org/code/ afroamer.html. Sebelius, Kathleen. Secretary, Health and Human Services

Animal Farm compared to the Russian Revolution Essays - Free Essays

Animal Farm compared to the Russian Revolution All of the characters in Animal farm have counterparts in real life. This book was based on the Russian Revolution, and all the important populace of the revolution are symbolized. Some of the animals represent individuals in the Russian Revolution, and some types of animals represent different types of Russian citizens. The book carries out much like the actual revolution. It starts out with hopes of an empire where all are equal and the unfair unjust leader is thrown out. Then it moves on to where some individuals begin to take more power than is rightfully theirs. At the end the rulers have completely taken over and the kingdom is as it was under the original rulers. I will compare the animals from top of the social class to the bottom. At the top were the pigs. Each pig represented someone different in the revolution. Old Major is compared to Lenin. He was an ideologist who dreamed up a wonderful government where all the animals were equal and the humans, or the czars, ! were pushed out. Unfortunately his dream would never materialize. Then we are left with his predecessors. The first is Snowball. Snowball believed one hundred percent in Old Majors ideals. He wanted all the things Old Major wanted, such as the welfare of the animals. In the Russian Revolution his counterpart would be Trotsky. Trotsky believed and wanted the same things as Lenin, and wanted to continue what Lenin had started. Then comes Napoleon. Napoleon was selfish and greedy. He did not want to share the power or the decision making with any other individual. This was the same for Stalin. At first Napoleon and Snowball shared the decision making and had debates about what course of action they would take. This worked for awhile. Then Napoleon grew weary of long debates, and he thought he could make the decision by himself. He then forced Snowball out of the farm and started to spread lies about Snowball to get the entire farm against him. Stalin did the same thing against Trotsky and forced Trotsky into hiding into Mexico, where he was eventually assassinated. Both Stalin and Napoleon ruined any hopes of equal and fare government and instead set up dictatorships. Then comes the final important pig, Squealer. Squealer did not make the decisions in the government but acted more like the controlled media as in the Russian government. His job was to influence the people by exaggerating and re-writing history and sometimes telling plain lies all together. The people would listen t! o him, and he would always listen to Napoleon. Other animals were the worker class type citizens. The types of citizens range from hard working to selfish and lazy. Molly, for instance, only cared about her ribbons, and wasn't much of a thinker. All she wanted to do was eat sugar, and look pretty. Benjamin was a critic who always said "I've seen that before" and I'll never work." The cat was just plain lazy, and was always disappearing whenever work had to be done. The ducks were weak and did not get much done. Then there were other donkeys which worked much harder and never thought of their own needs. The pigeons acted as message carriers spreading propaganda between farms, spreading Napoleons words from farm to farm, or in the actual Russian Revolution, country to country. Although all these animals are very different, they all shared one common trait. They were all weak. They all let Napoleon take over without much resistance. Just like Stalin took over Russia. These animals were too weak, too scared, or just lacked the intelligence required to do something about it. This is where it is the fault of the people. They should have stood up to Napoleon for what they fought for in the first place. The people must stand up to those who would destroy the system or else al! l is lost. I think that this story was a good representation of the actual Russian Revolution. But it is even more than that. It shows how people can let certain individuals get away with anything just because they do not feel like standing up

Community Learning Center Seminar Case Study Example | Topics and Well Written Essays - 500 words

Community Learning Center Seminar - Case Study Example Reason for referral: Needs protection from house of abode for the safety of self and unborn baby. 2. Personal History GC, a 22 year old female is pregnant at gestation of 18 weeks and living in a small apartment with her partner. Findings to questions re history and violence showed that she was physically abused as a child by her father until she left the household at the age of 14 to live with friends and then within 3 or 4 different relationships with boys. The patient has been in her current relationship for 4 years and her husband often ‘knocks her around’. She claims that on one occasion when neighbors came to her defense he had ‘badly bashed’ her and knocked her into a mirror whereupon she suffered bad lacerations and bruising and had to be hospitalized. The latest incident of physical abuse occurred the week prior to her visit to this office. On this occasion her partner had arrived home late at night very drunk and dragged her out of the bed on to th e floor and ‘started hitting and kicking her’. On further questioning the patient said that she was not happy in her marriage and lived in fear of being abused whenever her husband ‘got drunk’ or ‘took any drugs’. Her problem is that she has nowhere else to go and she fears not just for her own safety but for the safety of her unborn child.

MARKETING PLANNING Essay Example | Topics and Well Written Essays - 1000 words

MARKETING PLANNING - Essay Example What demographics lay waiting for the product launch? What such developments and trends effect the possibilities or eventual life of the product in question? And what answers to all these stated complexities has the company planned to take? These questions eventually merge into the economic chapter with questions such as the development and effect of prices, savings and the general trend of people and society has taken and its effects. Are potential factors of production, inclusive of the natural resources as well as capital and labor within the reach of the company so as to expand considerably? Do any of its decisions pose a legal threat or complication? The eventual effect of technology is another factor. Is the technology available adjustable or a new and expensive capital investment is necessary. If so, is it too expensive for the cost-push inflation effects to discourage its life as a commodity? Does if have influences or is victim to being influenced by political or cultural co mplications? And lastly the market structures are analyzed. The customers and their reactions and trends towards similar or new innovative products considered. The size of the markets, the type and the profits analyzed. What about significant competition and the resulting cut in prices? The facilitators and marketing firms, the suppliers and indeed the distribution and dealers considered. Only then, after such a study, is a product, truly launched (Dibbs and Simkin, 2008). The main problem that Sky faces in order to launch its services to a broader audience is, simply put, the different components that can promise a success. First and foremost, the 3D audience that Sky wishes to capture is basically the ones who own HD televisions in the Europe, amounting to around 12 million households. These customers, already getting accustomed to their new and expensive HD sets, are less likely to appreciate further funding into

Angelina Weld Grimke Essay Example | Topics and Well Written Essays - 250 words

Angelina Weld Grimke - Essay Example She attended the Harvard Law School with her aunt’s help (Reuben, 2010). Grime received education from a lot of schools that include the Clushing Academy and graduated in 1902. After that, Grimke started to teach English in the Armstrong Manual Training School. Till her retirement, Grinke taught in the Dunbar High School which she joined in 1916. Grimke had excellent writing skills since childhood. In 1916, she wrote Rachel followed by The Closing Door in 1919. Both of these novels were highly appreciated among the readers. With the passage of time, she learnt about racism and expressed her concerns in Rachel. Rachel is largely considered as her â€Å"first attempt to use the stage for race propaganda in order to enlighten the American people relating to the lamentable condition of ten millions of Colored citizens in this free republic." (Harris, 1986, p. 152). As an author of short fiction, poet, essayist, and playwright, Angelina Weld Grimke is perceived as the Harlem Renai ssance’s forerunner in spite of the fact that most of the work she did was published in her early twenties (Villarreal, 2003). References: Gates, H. (2004). Norton Anthology of African-American Literature (2nd ed.) ISBN# 9780393977783. Harris, T. (ed.) (1986). Dictionary of Literary Biography: African-American Writers Before the Harlem Renaissance. Vol. 50.

How Political Issues Affect Youth, and How Youth Can Affect Political Essay

How Political Issues Affect Youth, and How Youth Can Affect Political Issues - Essay Example As mentioned in the book by Lerner and Steinberg, â€Å"identity is considered a definitive task of the adolescent and young adult years. As young people reflect to who they are, the future to which they aspire, they will also take stock of their societies. Political views are taking shape as part of this process, although youth may not refer to them as such if politics connotes only conventional activity to them. But politics reflecting an individual worldview, politics as a language for explaining social problems is forming in these years, although it is probably well into the third decade of their life before these views crystallize†. The above statement completely explains how the youth form their political images and views. While these reformative years make for the way that the youth attune themselves to problem solving and issues as such, the policies made by the policy makers affect the youth more than anyone or anything else. It is the policies made during these reformative years of the life of the youths that ultimately result in their future preferences and the way they look upon the policy making. The recent president elect Barrack Obama has launched a reformative economic project, aiming at bringing about a u-turn in the degenerative American economy of the present. Take this as an example of how this is going to affect the American youth. American youth has been crying hoarse what with the economic showdown, Iraq war, rising inflation etc under the bush administrations.

Discussion Post 2 - Comparative Advantage Essay Example | Topics and Well Written Essays - 500 words

Discussion Post 2 - Comparative Advantage - Essay Example However, if the research is based on structural advantages and trends in data, then, Los Angeles will emerge as the next Silicon Valley (Redmond, 2012). According to various sources, Los Angeles has built momentum over the last three years. In fact, Los Angeles has established a tough foundation for emerging as the next hub for technology entrepreneurship. On the other hand, states like New England and Southern California, also pose a powerful probability of becoming the next Silicon Valley. In 1995, Southern California attracted up to $1.3 million while Silicon Valley and New England attracted $1.8 million and $0.8 million of business enterprise capital investment (Redmond, 2012). Later on, in 1999, the internet had attracted other entrepreneurs in the regions hence, increasing the investments. In this period, New England also managed to grow rapidly as compared to South California. In the past five years, New York and Southern California have substantially increased their investments. These locations have boosted three crucial structural merits. These structural advantages include significant technical talent, capital availability and entrepreneurship culture. Los Angeles has developed in terms of technical talent that is attributed by the heritage of engineering and technical innovation. Most of the tertiary institutions in Los Angeles are producing more graduates in the technical field. Furthermore, the country is also attracting more learners across the world to join the technical studies (Redmond, 2012). In fact, most of the government funds are directed to invest in entertainment and media facilities. The most exemplary example in this case is the presence of Google in the country, which has a substantial focus on the technical sector. Los Angeles has also been influenced by strong investors who are partnering with the entrepreneurs in the country in order to build technology companies. The entrepreneurs in Los Angeles have a

McDonald's Marketing Essay Example | Topics and Well Written Essays - 1750 words

McDonald's Marketing - Essay Example Despite these innovations, McDonald’s tremendous growth could only continue for so long. Its average annual return on equity was 25.2% between 1965 and 1991. However, the company found its sales per unit slowing between 1990 and 1991. In addition, McDonald’s share of the quick service market fell from 18.7% in 1985 to 16.6% in 1991. Growth in the quick service market was projected to keep pace with inflation in the 1990s. After a decade of struggle, by 2003 McDonald’s shares hit rock bottom. At this point a â€Å"plan to win†, marketing campaign was launched and the salad was added to the menu to combat the unhealthy image the food had attained. It backfired initially because of its high calorie content, but then McDonald became more aware of customer needs and revamped its offerings with low fat salad dressings etc. McDonald was back on its feet very soon and turned in a healthy profit in 2004. Most McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing orders, paying for them and picking up orders. In some countries "McDrive" locations near highways, offer no counter service or seating. In contrast, locations in high-density city neighbourhoods often omit drive-through service. Menu choice also involves variety. The emphasis is on standardized limited menu with high quality and low wait times. The menu serves typically serve different types of food products in a range of sizes.

Approaches to Climate Change and Energy Crisis Essay Example for Free

Approaches to Climate Change and Energy Crisis Essay The acclaim and mass appeal that was garnered by the An Inconvenient Truth, no to mention Al Gore’s Noble Prize win, is a testament to the interest on the issue of climate change (Lawrence Bender Productions Guggenheim, 2006). One of the main areas of concern is the development of industries that do not damage or endanger the environment is an urgent concern as industries now face dwindling resources, greater demand and more regulation both locally and internationally (Schnietz Epstein, 2005). Whereas before when interest in environmental concerns were seen more as deterrents to a company’s operations. The increase of judicial decisions levying companies to pay for environmental damages due to their products or manufacturing processes has changed the view to one that treats environment concerns and conserving energy resources as part of ensuring profitability. An assessment done by the United Nations Environmental Programme (UNEP) (2002) indicates that the deterioration of the environment has global implications. They point that the depletion of the ozone layer has been linked to stress marine and terrestrial resources though the depletion is mainly concentrated on the poles. Furthermore, scientists estimate that at the current rate of consumption and pollution, the earth’s ecosystems will simply collapse from human demands. De Man (2005) also points out that there are higher social expectations concerning environmental awareness and responsibility among business organizations. National and international efforts have sought to develop universal relevance of the issue not only to promote it as a concern but also to established responsibility for the issue. Robbins (2003) considers these an indication of the urgency and importance of the issue which in turn is to establish it as global critical priority. At the same time, climbing of energy prices due to demand has highlighted the need to raise efficiency and promote conservation. However, there are varying opinions on the approaches to be taken. One of the issues that have been subject to extensive debate is in the development of air pollution control programs. Wigley (2006) points out that because air has no geographic border nor physically contained and all countries have to compete for energy sources such as oil, the issue is an inherent global concern. This global perspective is the basis for the Kyoto Protocol which aims to establish an international monitoring and management system for carbon emissions. The Kyoto Protocol sets a quota for industrial emissions per country where residual allowances can be traded off to other countries and economic sanctions can be applied to violators. Thus, countries are not only politically motivated to control their emissions but also can gain monetary compensation for their efforts. Accession and implementation of the protocol has proven challenging. Opposition to the policies point out that aside from the operational difficulties of the policy and can deter economic growth and development since most industries are energy-intense and impact the environment (Bohan, 2007). Critics of the Kyoto approach to the issue suggest a national interest approach. In contrast to the former, the latter suggests that, â€Å"whats good for the nation as a whole in international affairs†. Using this perspective, instead of developing an international policy, each country must formulate its own towards a common goal (Roskin, 1994, p. 1). As each country is able to achieve individual environmental goals, public interest, which includes the global community, will be met effectively. Thus, what seems to be an inward-looking or even selfish approach to environment and energy issues can be in fact a means to accomplish international goals. Critics of the approach contend in turn that there are no assurances that independent states will develop and implement environmental and energy efficiency protocols. Also, they believe that by leaving consequence at the discretion of national governments, implementation will not be effectively policed. To date, there has still has not been full accession to the Kyoto Protocol: the Untied States and Australia have both rejected it. At the same time, national interest approaches have been significant deterred through the need for compliance to international political, security or economic organizations. According to Setting a Value on the Future, Stephen Gardiner believes that the lack of a consensus on how to deal with the world’s environmental and energy crises is because it is â€Å"politically convenient not to deal with†. Both approaches have proven to be extremely problematic. One difficulty that Thomas Palley of the Economics for Democratic and Open Societies sees in national interest perspectives is a failure to recognize the distinction between corporate and national interests, (as cited in Jacobson, 2006). The suggestion is that confusing corporate interests, which primarily is centered on profit, the national interests that will be defined will be the interest of a few instead of the public’s and that it most likely will neither support environmental or conservation objectives (Wigley, 2006). On the other hand, without industrial development, there will be little headway in the development of efficiency and productivity technologies or the means to put them in practice (Jacobson, 2006). The most critical realization is that the issue is not just a political issue. Just as critical should be the realization that whatever, polices are to be implemented, they should be able to stand the test of time and changes in international relations. This because, achievement of environmental and energy goals will likely take a number of years before they are attained. President George W. Bush has raised a valid point regarding this issue: The fundamental question is whether or not we will be able to grow our economy and be good stewards of the environment at the same time, (as cited in Jacobson, 2006). Neither the Kyoto approach nor the national interest approaches, as they are utilized today, seem to fully address these concerns. However, this should deter the commitment to environmental protection and rehabilitation as well as energy conservation. In conclusion to recognize non-political elements influencing the issue, to institute long-term policies and resources and to develop and implement policies that recognizes both perspectives. Reference http://www.reuters.com/article/politicsNews/idUSN1537871920071015

Analysis of Films about Racial Conflicts and Discrimination

Analysis of Films about Racial Conflicts and Discrimination The four texts used in this essay are ‘Crash, ‘The Help, ‘American History X and ‘Gran Torino that are based on the two connections Prejudice and Character Development. They have shown similar traits how a lead character is influenced from prejudices in societies and have change on their perspectives on life. These films are important because they are influential to the viewer to show that people can change and that these negative thoughts can be socially extracted. The first connection I will be discussing is Prejudice; this connection is important because it is a conflicting social issue and is a serious matter in society. The second connection is character development, which is shown through strong film techniques. They all have a lead character such as John Ryan, Skeeter Phelan, Derek Vinyard and Walt Kowalski that all have similar cultural perspectives from tough social backgrounds. The characters have an attitude transition that reflects towards the char acters around them to reveal how it is possible to influence change on others. My first connection is focused on the theme of Prejudice; this is shown in scenarios in the four films ‘Crash, ‘The Help, ‘American History X and ‘Gran Torino. The theme prejudice is significant in the films because it is a premature judgement and is a conflicting attitude towards people or groups in society. This connection can affect a persons behaviour and approach that can potentially lead to discrimination to others. The characters in the films are based on stereotypes and overall impressions of people society. The significance of this connection shows that people are not born with prejudice, but have socially experienced these views on others that can further lead to conflict in communities. The first text that shows Prejudice is ‘Crash directed by Paul Haggis is a multi-plot narrative with characters from different racial groups in Los Angeles. This includes racial groups such as white, blacks, Mexicans, Iranians, Asians and Russians, in the film all these ethnic groups are guilty of racial discrimination or somehow a victim of it in some way. This film shows that not only whites are prejudiced, but minorities have prejudiced toward others and towards their own race. A key example of racial prejudice is shown through Officer John Ryan who is prejudiced against blacks. Although Officer Ryan is the main antagonist, he is the character that changes the most, risking his life in an effort to save the life black woman he sexually harassed. Paul Haggis portrays that Ryan is guilty of racial discrimination. An example of prejudice in the film is shown when Ryan phones a health clinic on behalf of his ill father, a black woman refuses his request to see a different doctor . After revealing her name, Shaniqua, Ryan replies big f**king surprise that is. He has already made his mind up about her race by her name, after having a conversation with her with contempt. This aspect reveals that he shows discrimination to all blacks. Its the sense of touch. In any real city, you walk, you know? You brush past people; people bump into you. In L.A., nobody touches you. Were always behind this metal and glass. I think we miss that touch so much, that we crash into each other just so we can feel something. This quote shows that every person needs to have physical contact with another person in society. In the setting of the film (Los Angeles) is portraying it is a busy city where nobody takes time to notice anyone, so people feel isolated. The purpose of this shows people feel desperate from contact in society that we perform unconsciously commit violence or commit to acts in order to gain direct contact we desire from human beings. The film shows that the discrim ination is entirely inescapable and is not necessary; there will always be preconceived notions out there. The second film that shows Prejudice is ‘The Help directed by Tate Taylor; this is based in the 1960s in Mississippi with signs of social division favouring the white ethnic groups. The film shows legal segregation and financial struggles of African-American people with limited employment opportunities. The woman who served as the help were treated poorly, they had to have different bathrooms because they were accused of carrying diseases and were only able to have one set of cutlery utensils. This is shown through the film technique of the camera shot; this is a long-shot of Hilly Holbrook looking down over Aibileen. The shot is used to show that whites are superior to African-Americans in society and that they are almost powerless. This film is important because it promotes equally and accepting treatment of all ethnic groups. It shows that society has changed vastly over the last 50 years and that social division has reduced. The director, however, shows that there are still signs of racial discrimination in society, and there is still a divide between racial groups. God says we need to love our enemies. It hard to do. However it can start by telling the truth. This quote shows that in order to have balance in society we need to start respecting each other and to treat everyone equally. The character Aibileen shows to women that we are all the same and not that much divides people into society only prejudice beliefs. The third film that shows Prejudice is ‘American History X directed by Tony Kaye, conveying racial discrimination, equality and stereotyping. The film revolves around the main character Derek Vinyard who prejudices racial, ethnic groups due to blacks that murdered his father. The two brothers Derek and Danny show to the audience that hate is learned, but shows that their racial discrimination is influenced by the father who is a racist man. A key of example of this is shown at the dinner to scene that shows the viewer how racist people are made in society. Derek says I do not respect anyone who lets these monkeys in the streets he is discriminating monkeys that are referred to like blacks. He believes that Police do not have the privilege to let African-Americans into societies because they only cause crime. Hate is baggage. Lifes is too short to be pissed off all the time. Its just not worth it. The quote used by Danny to show that discrimination is pointless, there is no poin t having racial grudges a lifetime should be used for better things .This film is important because it sends a message to the viewer that racism can be turned around and forgotten about. The film shows a never ending cycle of Prejudice as Danny is shot by an African-American due to his social views on ethnic groups. The film is relevant because the cycle needs to stop in society in order to respect everyone; everyone deserves to be treated equally because we are all the same. Finally the fourth film that shows Prejudice is ‘Gran Torino directed by Gran Torino. This film focuses on racial slandering, stereotyping and discrimination, shows friendship building, true family values and community conflict. The film primarily focuses on the character Walt Kowalski a retired war veteran who appears to be forced into racism after serving in the Korean War. Walts world is changing with his wife pasting away; neighbourhood is decaying, his family relationship is slipping away and he is clinging to his Korean War memories that take away the happiness in his life. Walt finally receives his redemption by conflicting destructive prejudice, consuming Hmong teenage gangs that have consumed him. The relationship between Walt and his neighbours causes him to overcome his racial issues and puts this neighbourhood further ahead than his own. This is important because it shows us how a friendship that never would have grown can even sometimes save a life. The importance of this connection is shown through the use of dialogue I thought you Asian girls were supposed to be smart. This filming technique reveals Walt stereotypes Asian races only due to societys opinions on Asian people. This is an important issue because racial profiling targets all people of a particular race. The link in the text shows also how this can also lead to how racial groups can sometimes be treated like criminals and is unfair on the innocent people of these racial groups. My second connection involves character development, with key characters such as John Ryan, Skeeter Phelan, Derek Vinyard and Walt Kowalski that have had significant impacts on the public. The purpose of this contact of character development is to show that people have the ability to change their lives. That everybody has massive potential of creating change by events in reality that can further influence the people around them to do so. The four texts all show obvious signs of character development through constant transitions of change and perspectives on others lives. The first text I will be discussing is ‘Crash directed by Paul Haggis that contains several protagonist characters one of the stand out characters is Officer John Ryan, this is show through character development. Officer Ryan is perceived as an extremely verbal person but his non-verbal communication speaks even louder. Early in the film, Ryan sells himself as a stereotypical arrogant police officer. This is shown when he pulled over Cameron and his wife Christine, this is due to him having hatred towards blacks, and he used his power to provoke inappropriate behaviour towards an innocent couple of colour. When Christine put her hands on the car, he began to feel her up and fiercely intimidating Character. However, as the movie progressed, you see Ryan living with his Dad and taking care of him due to his health problems. Then we see him take extreme measures to try to gain any health benefit for his father. Finally at the climax scene of the film you see him have a transition to risk his own life to save Christine. My father doesnt deserve to suffer like this. He was a janitor. He struggled his whole life. Saved enough to start his own company. Twenty-three employees, all of them black. Paid em equal wages when no one else was doing that. This quote is used to show that life is a never ending cycle and that you only get what you give and that karma will find a way back on you. This contact shows that it is only human to form an opinion of the whole when only based on a few. It shows that stereotyping many groups of people based, only a few incidents is a strong perception of people making false judgements in society. The character redeems him, but let his bitterness and emotion control his life and took it out on those who didnt deserve it. The film portrays that there is always going to be bad things to happen to us in life and we cannot hide from these issues. But it is up to us in society to go about how we handle and move on to define who we are. The second text that involves character development is ‘The Help directed by Tate Taylor is primarily focusing on the main character Skeeter Phelan helping the African-American community in America. Skeeter is brought up in a white high-division society that has strong feelings for coloured races which lead Skeeter to be so liberated throughout the film. The character is influenced in seeing her friends employ African-American maids. Skeeter both admires and fears letting down her mother and her friend Hilly. Even though she pursues completing a manuscript called Help with assistance from a maid name Aibilieen. She seeks the reason Constantine abruptly left her familys employment. Dont waste your time on obvious things. Write about what disturbs you; particularly if it seems to bother no one else. This quote is used to inspire Skeeter to write about The Help because they are pushed away from white society and werent given a fair chance of financial employment. This character is prominent to the public to stand up for peoples rights and to not be afraid of getting a viewpoint across in todays society. This character showed me to believe in you and to see others from their point of view; she stood up for blacks rights and gave them a chance in American society. The strong message in the text is to not go down the same path as people who prejudice others, but to choose your own destiny and to treat everyone equally. The third text I will be discussing about my second connection of character development is ‘American History X directed by Tony Kaye revealing the important traits of Derek Vinyard. The main character Derek Vinyard is a leader of a neo-Nazi group in Los Angeles, who goes to prison for murdering an African-American for breaking into his car. When Derek goes to prison, he is seen as a Nazi member with racist tattoos who is invited to the Aryan Brotherhood chapter. Derek rapidly becomes disengaged with this cult and that eventually lead to him being brutally raped by a skinhead member, by this happening Derek sees a greater side of life and wants to leave his ties with the group behind. He sees that there is no benefit of being in this gang, and wants to prevent his younger brother Danny to follow down the same path that he did. We are not enemies, but friends. We must not be enemies. Though passion may have strained, it must not break our bonds of affection. The mystic chords of memory will swell when again touched, as surely they will be by the better angels of our nature. This quote is a summary of the character development of Derek Vinyard as his brother saw him do wrong actions. This shows that our emotions and misguided prejudices separate us from everyone. This film is important because it shows that people with strength to lead us to what is right will show error in our actions to support us to lives allies, not enemies. This connection is relevant in society because people are often mislead from others and dont ever change. This film shows we are better off to change and be independent that to be together and unhappy. The final text is ‘Gran Torino directed by Clint Eastwood; there are obvious signs of character development shown in the text, and this is from the main character Walt Kowalski. This shown in the film when Walt has new neighbours moving into his neighbourhood that lead to gangs being involved with the family. The character Walt is perceived as a racist Korean War Hero; that is becoming increasingly unhappy with his family and his wife passing away, he builds a relationship with the Hmong people. Walt had no problem calling it like he saw it. However, he was right. I knew nothing about life or death, until I got to know Walt and boy did I learn. This quote shows Walts true personality as he is seen as a stubborn aged man that slowly changes into a respectable, influential person. Walt does not want to be seen weak or to be taken care of, the minute he sees the Taul having a difficult time, he steps up to help him. This connection is important because, it shows how people are ab le to build a relationship from cultural differences and can be influenced to change into a tender minded and gregarious neighbour and father figure who define altruism. In Walts will, he donates his house the local church and gives his prized possession of the Gran Torino to Taul, to pay his respects from his past of murdering Korean people. This film is important because it reveals how change can be good towards someone but can also help people around you. The character Walt showed me that you need others that respect you to find peace and happiness. It is my opinion that the four texts ‘Crash, ‘The Help, ‘American History X and ‘Gran Torino all have strong views such as prejudice and discrimination that are relevant in society. The two connections I have chosen are prejudice and character development that are similar throughout the texts. The films have shown me how social issues are a distraction in society and take away the true colour of people and remove human spirit. Its also shown me that there isnt equality in society and that there is racial discrimination and that not everybody is given a fair chance on life. Each film has significant ideas such as stereotyping and social division that are issues that will most likely be around forever. Overall I would recommend the films in this essay because there are viewpoints that go unnoticed, the films can potentially inspire the viewer to have an attitude transition as the characters have. The films reveal messages that social problems are a never ending cycle and that it is up to us to break the cycle and to respect everyone.

Journeys End by RC Sheriff Essay -- Sherriff Journeys end essays

Sherriff's "Journey's End" On many occasions throughout the book of the play of "Journeys End", Sherriff uses methods to re-create the overwhelming stress of trench warfare. He describes every aspect of the trenches, the guns and the whole life. With this understanding of the trenches, the audience are helped in imagining what it must have been like to live there. In the play, all the narrative writing in the book has had to have been left out. Instead the directors must rely more on the acting and the scenery, which is not to do with Sherriff's work and vision. However the directors of these plays have to get the scenery correct if they are going to make the audience understand the unbearable stress suffered by the soldiers. Sherriff gives good guidance to the directors in the large columns of narratives, which have already been mentioned. With these the directors can strategically set the scenery in certain position to gain maximum effect while also having the benefit of knowing what the stage is meant to look like adding to the overall effects. The main way in which Sherriff re-creates the stress of warfare is in his large chunks of narrative. These are found on many pages throughout the book. He uses these to describe all about the lives of the men and the feelings of everyone. An example of this is on the first page where he introduces a very full-characterised captain. Of course these passages help the directors to grasp some aspect of the way the stage should look but also allows the reader to get his or her own picture in her head. With so many descriptive words throughout the book, it is hard not to imagine the front line in one way or another. This method is very effective as it does give ... ...the end of the book he re introduces Stanhope as an inspiration and tries to please him in many ways. Raleigh uses Stanhope has an idle to get him through the stress. The other way in which he looks to avoid the stress is by sending letters to his family, and having general conversations like the one with Osborne where Raleigh finds out Osborne played rugby for England. Other generalised ways in which the men in the book deal with the stress is through patriotism. Frequent jokes are made about the Germans and many of the troops, including officers only stay and fight because they feel the Germans are doing the world an injustice. Many of the men believe they are fighting for the safety of Britain and their families. The silence of the war is frequently mentioned throughout the book and many of the men gather in unity and sing songs to banish the quiet.

Calorimeters :: Papers

Calorimeters This is a investigation into how heat transfer is effected when different variables are changed, when boiling water is in a colorimeter. Variables These are the variables which are available for me to change: 1. Different insulators e.g. Foam or Cotton Wool, Polystyrene. 2. The temperature of the water at the start of the experiment. 3. Whether or not the calorimeter has a lid on or not. 4. Different conductors e.g. Copper, Wood, other metals. 5. The amount/Volume of water. Prediction These are my predictions for each variable: 1. Different insulators work better than others. Different insulators will have different effects, because of what they are made of, if the material is a metal, it will conduct the heat, a non-metal will insulate the heat, some better then others. 2. If the starting temperature is higher, then I predict it will be higher at the end too, because the energy lasts longer in the hotter water. 3. If the lid isn't on more heat will be lost, because the heat will rise. 4. Different conductors have different effects too. Some conductors conduct the heat quicker than others. e.g. Copper will transfer the heat quicker than wood. 5. If there is less water there would be a smaller surface area to volume ratio so less water will transfer less heat, and more will enhance the transfer Planning I will investigate different amounts of water and different insulators. I will use these different quantity's of water: à ¢Ã¢â€š ¬Ã‚ ¢ 20cm cubed à ¢Ã¢â€š ¬Ã‚ ¢ 40cm cubed à ¢Ã¢â€š ¬Ã‚ ¢ 60cm cubed à ¢Ã¢â€š ¬Ã‚ ¢ 80cm cubed à ¢Ã¢â€š ¬Ã‚ ¢ 100cm cubed ( I will also change the insulator on this one) Equipment Used I will use the following equipment: à ¢Ã¢â€š ¬Ã‚ ¢ Calorimeter. à ¢Ã¢â€š ¬Ã‚ ¢ Kettle. à ¢Ã¢â€š ¬Ã‚ ¢ Thermometer. à ¢Ã¢â€š ¬Ã‚ ¢ Measuring Cylinder à ¢Ã¢â€š ¬Ã‚ ¢ Insulators (Available insulators e.g. Foam). à ¢Ã¢â€š ¬Ã‚ ¢ Stopwatch. Method I will measure the five different amounts of water and poor them into

Shakespeare Breaks the Way for Feminism Essay -- ophelia, hamlet, gende

â€Å"Gender hardly determines the nature of a character, in the plays of Shakespeare. It is for this very reason, that his plays are read, viewed and enjoyed by both the sexes equally, even after five hundred years of their composition† (Singh). Gender is not something that defines what a character is going to be like in Shakespeare’s plays. This quote illuminates that in Shakespeare’s writings females and males were on equal level playing fields when it came to their traits. Females during the time period were considered inferior to men. Over the course of the semester, we have read some beautiful plays from comedies to tragedies; Shakespeare’s later plays exhibited an extensively wide range of female characters from the weak, obedient to the strong, empowering woman. One of the examples of this would be Ophelia in Hamlet exhibits weak and obedient characteristics whereas Viola in Twelfth Night is a strong female role that breaks the gender roles by disguising herself as a male and proving women are equivalent to men. Even Shakespeare’s weakest female characters seem to break some of the stereotypical role of the period. For example, Ophelia does listen to her father, however, talks back to Hamlet which during the Renaissance breaks the stereotypical role. Shakespeare was an early feminist because of his nontraditional female characters; despite his weak female characters, Shakespeare still provides his female characters with some trait that follows a nontraditional role. I will focus on in this paper are King Lear, Twelfth Night, and Hamlet. I will use Hamlet to show that even the weakest of female characters have gender breaking characteristics. A feminist is someone who is trying to advocate for the equality of women. I believe ... ...ed Atkin, Graham. Twelfth Night : Character Studies. London: Continuum, 2008. eBook Academic Collection (EBSCOhost). Web. 13 Apr. 2014. Callaghan, Dympna. Shakespeare without women. Routledge, 2002. Jajja, Muhammad Ayub. "Women In Shakespearean Comedies: A Feministic Perspective." Journal Of Educational Research (1027-9776) 16.1 (2013): 112-119. Education Research Complete. Web. 13 Apr. 2014. Orgel, Stephen, and Sean Keilen. Shakespeare and Gender. New York: Garland Pub., 1999. Online text. Sharma, Pankaj. "Depiction Of Woman As Human: A Reading Of Excesses Of Feminist Readings Of Shakespeare's King Lear." Language In India 13.12 (2013): 433-446. Communication & Mass Media Complete. Web. 13 Apr. 2014. Singh, Rahul. "Shakespeare's Plays: Men Celebrated, Women Despised?." Language In India 14.2 (2014): 141-156. Communication & Mass Media Complete. Web. 13 Apr. 2014

Essay on Tension Essay

The ‘Turn of the Screw’, which was written in the late nineteenth century, is acclaimed by critics for the build up of tension and the suspenseful atmosphere that its author, Henry James, creates throughout the novella. James achieves this by exploiting several characters and features of the book. James manipulates the prologue of the novella by creating a group of listeners who are in anticipation for the story; furthermore the character who narrates the story is not immediately able to retrieve the manuscript, this deliberate slow down of tempo, builds suspense preceding the tale and it prepares the reader for a thrilling story. The setting of the novella is also used to build atmosphere, a technique that James regularly employs is contrasting a moment of tranquil with one of danger. This produces a sharp difference and thus makes the scene of peril seem even more suspenseful. The ghosts of Quint and Jessel are perhaps the largest contributors to the atmosphere and tension within the novel; James uses both ghosts to create a threat to the children which causes tremendous tension and it is the central plot in the book. The children themselves are also manipulated by James to create atmosphere, their behaviour is continually reiterated as perfect and virtuous to such an extent that the reader is almost persuaded to think that their is something not quite natural about them. James uses the prologue to introduce the story and also to create a suspenseful atmosphere about what is to follow. During the prologue there are a group of guests who James uses to create tension. These listeners evidently enjoy listening to stories, especially if they involve ghosts and horror. â€Å"†¦ sufficiently breathless†, â€Å"no comment was uttered† are phrases which are used to describe their attitude towards the stories, clearly conveying the interest and avidness that the guests and frame narrator have for the stories being told. The listeners create an atmosphere of eagerness for the story which is very effective since James’ readers might also imitate this feeling. The character of Douglas plays a pivotal to the build up of tension in the prologue. Upon the first mention of his story, he plays on the emotions of the listeners by continually reiterating how horrifying and terrible the story that he has all of them waiting in anticipation for is. â€Å"It is quite too horrible†, â€Å"nothing at all that I know touches it†; Douglas is gradually building up the suspense before his story by mentioning how ‘horrible’ it is, this feeling of impending disaster that the other guests wait in buoyant expectancy for, before knowing the full details of the story adds to an atmosphere of suspense. The combined facts that the manuscript has to be sent for and further compounded by the knowledge that is locked away also contributes to the same effect, the prolonged wait for the manuscript adds to a feeling of avidness for the story and also the fact that it is locked away has cryptive connotations which suggest that its contents are so terrible that it must be kept away from the world. By now it seems that Douglas appears to have his listeners transfixed upon him and have necessity to listen to his story. The interjection, â€Å"oh how delicious† which was cried by one of the women present; the term ‘delicious’ possibly infers a feeling which is almost desperation for the story. Likewise the way, in which the audience gives a â€Å"unanimous groan†, when the telling of the tale is delayed suggests that they long to hear the story. This deliberate slow down, builds up the tension to what the audience and reader are prepared for a gruelling tale. The gradual build up of suspense through the prologue preludes the main story, in order to exemplify an atmosphere of anticipation and dread of what is to follow. James now uses the setting of the novella to create tension. He allows us to see into the Governess’ mind and we, like her anticipate Bly to be a place of dread since she â€Å"had expected something so melancholy†. It is usual for one to expect that a large country estate which is the setting of a ghost story will be isolated, old and gothic. James cleverly manipulates our assumptions to create an atmosphere of tension. Instead of the gothic building that we expect, we are introduced to something much more pleasant; the Governess upon her arrival is surprised and delighted at what she sees â€Å"what greeted me was a good surprise†¦ I remember as a most pleasant impression†. This peaceful setting lulls the reader into a false sense of security, however at the back of our minds is the idea from the prologue that the story will be horrifying which makes the reader suspicious of the circumstances surrounding the following events; thus creating an atmosphere of tension. This same technique is used before the introduction of Peter Quint. In the pages preceding his apparition there is a vivid description of an idyllic setting such as â€Å"the beauty and dignity of the place†¦ golden sky†. James does this in order to produce a sharp contrast when the ghost appears, making the emergence of the ghost more of a shock and therefore more terrifying for his audience. With the ghost of Peter Quint now firmly entrenched within the story, James uses him as a key contributor for creating an atmosphere of tension. James uses Miss Grose’s detestable presentation of Quint while he was alive in order to create tension. She describes him as â€Å"Impudent and depraved†, â€Å"spoiled†, these quotations give a negative impression of Quint and portray him as an antagonist. However perhaps worst of all he is also related by Grose as â€Å"clever and deep†, exemplifying him as calculating and sinister. Because of his negative introduction the reader is therefore continually persuaded to think of Quint as a dangerous to the children. Upon each appearance Quint is seen closer to the Governess and hence successively more threatening and horrifying. Additionally each time Quint appears he is closer to the children, leading us to suspect that his apparitions are with some sort of intention rather than random. As a result of our perception of him as somebody dangerous and also because he is getting closer and closer to the governess, the reader feels the suspense gradually building since we see him as a threat to both the Governess and the children. The first time she sees him he is distanced at the top of a tower although still narrating the scene as â€Å"stricken with death† suggesting dread, horror and fear. The second time there is only a window separating them and the governess by saying â€Å"A nearness that†¦ Made me catch my breath and turn cold†, makes the point clear that it was the closeness that made it more fearsome. However on the third appearance which is described as the most formidable, they are adjacent to one another, it is this that made the experience so terrifying according to the governess, â€Å"At such close quarters that gave the whole horror†. By making Quint continually more frightful James creates tension because the reader is constantly anticipating more horrifying encounters.

Mechanisms of Motor Development Essay

The mechanisms involved in motor development involve some genetic components that determine the physical size of body parts at a given age, as well as aspects of muscle and bone strength. The main areas of the brain involved in motor skills are the frontal cortex, parietal cortex and basal ganglia. The dorsolateral frontal cortex is responsible for strategic processing. The parietal cortex is important in controlling perceptual-motor integration and the basal ganglia and supplementary motor cortex are responsible for motor sequences. Nutrition and exercise also determine strength and therefore the ease and accuracy with which a body part can be moved. Flexibility is also impacted by nutrition and exercise as well. It has also been shown that the frontal lobe develops posterio-anteriorally (from back to front). This is significant in motor development because the hind portion of the frontal lobe is known to control motor functions. This form of development is known as â€Å"Portional Development† and explains why motor functions develop relatively quickly during normal childhood development, while logic, which is controlled by the middle and front portions of the frontal lobe, usually will not develop until late childhood and early adolescence. Opportunities to carry out movements help establish the abilities to flex (move toward the trunk) and extend body parts, both capacities are necessary for good motor ability. Skilled voluntary movements such as passing objects from hand to hand develop as a result of practice and learning. Mastery Climate is a suggested successful learning environment for children to promote motor skills by their own motivation. This promotes participation and active learning in children, which according to Piaget’s developmental theory is extremely important in early childhood rule.

Sample Literature Review

Title: Implicit side of the Olympic Games: The Past, Present and Future of Olympic Marketing. Summary: This dissertation is dedicated to the analysis of Olympic marketing as the implicit side of Olympic movement; evaluation of past, present and future profiles of Olympic marketing. Research literature review There’s a list of research papers dedicated to commercialization of sports in general. At the same time, there’s apparent deficit of studies, dedicated directly to the problem of Olympic marketing, due to the specificity and complexity of the field. Many of them, besides are out-of-date researches. Different aspects of marketing in Olympics appear described in various sources. Though a problem of Olympic marketing is discussed in a list of books and articles, none of them provides ultimate analysis of the phenomenon. It could be explained by the rapid changes in Olympic marketing itself and probable deficit of research data. To exemplify the thesis, one could mention that many studies related to Olympic marketing appear outdated already before they are published. Most of the papers provide, hence, a pure theoretical analysis of the research field. At the same time there is a certain deficit of quantitative researches. There are practically no research books and articles describing the structure of Olympic marketing, its financial revenues and their distribution, peculiarities of Games’ staging, profiles of major sponsors, etc. Monographs and multi-authors books Brenda Pitts and David Stotlar (Pitts et al, 1996) analyze sports marketing in their comprehensive research â€Å"Fundamentals of Sport Marketing†. The study is dedicated to the overall analysis of commerce in sports, its history and modern tendencies. The authors analyze the reasons of sports and marketing’s rapprochement and assess according contributions of business and sports. The researches also define differences of sports marketing from the other forms of promotion in diverse spheres, define the most specific features of sports marketing. The authors focus on several most important aspects of sports marketing, i. e. : development of marketing strategy in sports; clarifying the needs and goals of sports organization and evaluation the ways how a sponsor could contribute it; implementation of comprehensive marketing plans through sponsorship, licensing, ticketing, advertising, etc. The book provides both theoretical and practical data concerning sports marketing. The authors discuss historical aspects of sports marketing, as well as its presence and future, evaluate the general paradigm of sports marketing. Researchers also introduce the fundamentals of marketing inquiry including the basics of segmentation, targeting, and positioning in sport business, etc. Though the book itself is one of the most thorough and all-round analysis of the problem, the paradigm of Olympic marketing is less examined in the research. As a result, a reader could only learn the fundamentals of sports marketing in general, while Olympic marketing has several significant differences. The research of Mulin et al, 2000, is believed to be a groundbreaking text in the field pf sport marketing and management. The primary asset of the book lies in presenting of a new perspective of sports marketing. The authors didn’t just apply the general theory of marketing to sports; instead, they developed a new study of sports marketing based on their own experience. The research focuses on a special nature of sports marketing in a global perspective and the reasons of commercialization in sports environment (1); definition of consumers’ audience and marketing segmentation (2); licensing and pricing strategies of sports marketing (3); specificity of marketing sponsorship (4), etc. The real life examples, besides, make the study extremely valuable to a critical reader. Mulin et al, 2000, focuses on development and management of all-round marketing strategy in sports that includes advertising and promotion, licensing, branding, broadcasting etc. Unfortunately, the study also defines the fundamentals of sports marketing in general, while the paradigm of Olympic marketing remains completely unexamined. Pelsmacker et al, 2001 examines the field of marketing communication. This comprehensive study covers establishment of marketing relationships between companies and corporate sponsors, development of PR and advertising program, provision of effective marketing management. Though the research doesn’t examine the field of sports marketing, the authors provide a fundamental theoretical framework applicable for the further analysis of Olympic marketing. Brad Wise (Wise, 1997) gives an overview of Olympic marketing in his monograph â€Å"Sports marketing: rules of the game and strategies for success†. The author describes the main tendencies of commercialization in sports and analyzes general principles of sports marketing. Though the book is valuable to general apprehension of marketing in sports, its contribution in understanding of Olympic marketing is insufficient. Shank, 1999, defines future perspectives of marketing in sports, summarized in his recent book â€Å"Sports marketing: a strategic perspective†. The author defines positive and negative impacts of marketing relationships in sports and discusses major tendencies of sports and commerce co-existence. Shank, 1999, also focuses on advertising, promotion and sponsorship in a global sports. The primary accent, however, is made rather on commercialization of sports in general, while the marketing profile of Olympic Games remains underexamined. McDonald, 1999 analyzes the recent case studies of sports marketing, also including the most peculiar specimens of Olympic marketing. The author focuses on 2002 Olympic Winter Games in Salt Lake City in the chapter â€Å"Lake City 2002 Winter Olympic Games – the prevention of ambush marketing†. Though the contribution of the author is sufficient, he didn’t analyze the implicit aspects of Olympic marketing providing, instead, the overview of its most explicit manifestations. Shilbury, 1998 devoted his research to the economic aspects of sports marketing, the Olympic marketing as well lacks its comprehensive analysis. Pemberton, 1997 analyzes fundamentals of sports marketing on his own experience. The study incorporates the aspects of establishment and maintenance of cooperation between sports and sponsoring companies and their reciprocal revenues. Though the author provides easy-to-understand, step-by-step explanation of sports as a multibillion business, he focuses on the American sports events. Olympic marketing remains out of the field of author’s researches as well. There’s also a list of work dedicated directly to the Olympic Movement that uncover the fundamentals of Olympic marketing. R. Mandell, 1976, critically analyzes the first Olympic Games of modernity in his book â€Å"The First Modern Olympics†. The author uncovers marketing aspects of the Games, discusses private and corporate sponsorship, sources of Games’ revenues, philatelic program, etc. This information is necessary to understand the making of modern Olympic marketing in historical perspective. F. Landry (Landry et al, 1996) summarizes the major achievements of the IOC (also including its financial achievements) in her study dedicated to the centenarian anniversary of the Olympic Games. The study serves a comprehensive guide through the marketing history of the IOC, its major decisions and innovations. This research complicates the theoretical premises of sports marketing presented in the previous studies. J. Lucas, 1980, analyzed Olympic Games and related phenomena, also including marketing, in his research â€Å"The Modern Olympic Games†. Though the book contains valuable information concerning the problem, the analysis is much outdated. Nevertheless, suggested data is important for the analysis of Olympic marketing in historical perspective. D. Wallechinsky, 1984 analyzes Olympic marketing in his â€Å"The Complete Book of the Olympics†. The primary drawback of the research is still out-of-date information. H. Preuss, 2000 provides a comprehensive analysis of Olympic Games’ economics. A longitudinal research covering almost thirty years of Olympic history since 1972 to 2000, remains obviously the most reliable and all-round analysis of Olympic marketing. The author analyzes all characteristics pertaining to Olympic marketing, defines peculiarities of marketing in Olympic sphere, suggests comprehensive statistical data. At the same time, development of marketing relationships in pre-1972 era is underexamined in the study. Research articles There’s a number of articles examining the problem of sports marketing in general, and Olympic marketing in particular. Marshall et al, 1992 develops the idea of corporate sponsorship in sports. The author analyzes implicit relationships between the organizers and sponsors, as well as their profits, evaluates the assets of corporate sponsorship in sports. The article, however, doesn’t deal with the Olympic marketing directly, that reduces its value for the present research. Sandler et al, 1989, describes Olympic marketing in his article â€Å"Olympic sponsorship vs. â€Å"ambush marketing†: who gets the gold? †. This comprehensive analysis, however, is also much out-of-dated by now. Stotlar, 1993 develops the idea of marketing relationships in Winter Olympics. The author focuses on the idea of corporate sponsorship of the Games that is important for making overall conclusions regarding the role of marketing in staging and holding the Games. Several articles are dedicated to the particular aspects of Olympic marketing. Busby, 1997, analyzes media sponsorship of the sports. The author focuses in broadcasting policies, rights fees and coverage of the sports events as well as the role of broadcasting in sports’ development. More broad definition of Olympic marketing in the aspect of licensing is provided in the Crabb and Ji article â€Å"The Olympic Movement: the Games and Olympic IPR†. The research suggests all-round information concerning the organizing and staging of the Games, main challenges of host cities, and importance of Intellectual Property to the Olympic Movement. The research of T. Atobelli (Atobelli, 1997) is dedicated to the analysis of Olympic marketing program in Sydney. Though the article was written two years prior to the Games, the author has managed to define the main strategies of Sydney’s marketing policy in the aspect of financing and peculiarities of its implementation. As a result, he introduced the â€Å"nitty-gritty† of Olympic marketing to the readers Batcha, 1998, undertook a critical approach to Olympic marketing. The author developed the idea of multiple malversations in sports marketing. Batcha, 1998, believes, that sponsors have turned to be the real competitors of the Olympic events instead of sportsmen. The author states that growing commercialization of the Games has made a serious influence of equity and impartiality of the Olympic Movement. Greek researcher Papandropoulos (Papandropoulos, 2004), instead, believes in a necessity of Olympic marketing in a global perspective. The author provides necessary statistical data concerning staging of 2004 Games in Athens and also defines most important historical landmarks of Olympic marketing and their influence on Games’ development. The author describes the roots of Olympism and sources of its financial supports changing throughout the times. Papandropoulos, 2004 analyzes Olympic sponsorship as a serious source of Games’ funding. This information is vital for the general analysis of Athens 2004 marketing plan. On-line reports and researches Internet reports and documents also provide important information about Olympic marketing. One of the most comprehensive studies is a commemorative report of the International Olympic Committee dedicated to the history and presence of Olympic movement (The Olympic Movement, 1997). The research grants a reader with all-round evaluation of Olympic marketing, its development and future prospects. The paper also provides a quantitative and qualitative analysis of the Olympic marketing that, unfortunately, is now outdated in many aspects. Some principles of Olympic marketing are also described in the Olympic Charter – the official Constitution of the International Olympic Committee. Much information concerning fundamentals of Olympic marketing is accessible on the official site of the International Olympic Committee. The site provides an excurse into the past of Olympic marketing, mentions key dates of its making as well as most important innovations. Forasmuch as the site is being permanently updated, it grants most recent and reliable information concerning the revenues, distributions and expenditures of Olympic Movement. The site also proposes a number of quantitative data concerning financial revenues of the Committee. Presented charts offer comparative analysis of marketing revenues’ growth. Unfortunately, most information is accessible only in a tabloid form that is enough to apprehend the overall idea of Olympic marketing; at the same time, the data is insufficient for a comprehensive analytical research. The international Olympic Committee issues a bulletin dedicated to Olympic Marketing. â€Å"Marketing matters† bulletin is accessible on the official site of the Olympic Committee and could be regarded as a most complete and reliable source concerning past, present, and future of Olympic marketing. The bulletin, besides, provides the reports of IOC’s Marketing Commission and Organizing Committees of the Games’ functioning. The most recent qualitative-quantitative data covering marketing plans of 2004 Games in Athens and 2008 Games in Beijing is also available in the bulletin.

Movie: Film and Book

Nowadays, when many good novels are turned into good films, it can be tricky to decide which to enjoy first, the book or the film based on it. Reading the book is an intimate experience that can challenge your mind and tickle your heart. But watching the film is often more convenient, especially if you don't have much time. Not to mention that you get to see beautiful scenery and often a fine leg and some nudity as well. † During summer vacation, I read the book the hunger games.It was a great book. The details were so well put together. In my opinion the movie was Just plain awful, I didn't think it went well with the book. The book gives you more a visual look at it. The movie Just made it seem more spasmodic then it should have. What I comprehended from the book, Catkins Evergreen, the main character, was strong and fiery. When she went into battle, she knew exactly what she was fighting for. Catkins sometimes was in some muddle situations.The dilemma was, that she had to su rvive the hunger games or die. Catkins survived along with PETA. What I comprehended from the movie, minors dying along with adults or teenagers. It made it seem like an awful environment to live in. It seems that everyone in the society was admonishing each other. Sometimes I like the movie better than the book. In this case, I liked more the book then the movie. But In my opinion, read the book first and then watch the movie.

Business Essay Example | Topics and Well Written Essays - 250 words - 13

Business - Essay Example The movie profiles the cases of seven employees who have acquired injuries in the course of their employment. One of the victims is Marcos Lopez. He has worked in the company since high school. Marcos suffers serious back injuries from working form long hours sometimes up to sixteen hours in a day. The company Tyler pipe has a record of violating the safety rules. A former engineer with the company, Ron Howard describes the company’s policies that safety is sacrificed to increase productivity and make profits at the expense of humans. In a scene on the movie, a man dies when moving iron parts. The corporation responds by saying that he was a good man who made a very big mistake. Other actors featured are Kennedy Valve and Frank Wagner. They are ordered to dispose of toxic paint into an incinerator. Frank Wagner dies from an explosion in the oven. The company also does not provide adequate training for the job. Mc Wane Company also requires employees to sign a contract that they should never sue it and therefore benefiting from the compensation. The movie also features a single director for the entire plant known as Clyde Doran. The director does not have authority to stop production. He is also ordered to withhold information from officials. After the death of Frank Wagner, criminal charges were forwarded against the company. They were charged with criminal negligence. Consequently, Mc Wane threatened a massive loss of jobs if forced to change its policies. Other late discoveries were made. Delaware River had an eight-mile oil stick that came from a Mc Wane pipe plants holding tank. The companies holding tanks were not big enough for toxic waste that the company produced. In response, Mc Wane defended itself by saying that with competition from all over the world mainly China and Latin America, it is hard to maintain the environmental

Difficulties of Having a Foreign Professor Assignment

Difficulties of Having a Foreign Professor - Assignment Example When English is taught, it should be a must that the instructors are not comprised of individuals who are not from the English domains. What this would mean is the fact that non-native English speakers must not have the right to teach English because it is not their language and if they get within such domains, there would be immense grammatical errors and mistakes which will come to the fore (Wilson, 1971). What this implies is the rationale that the non-native English speakers will make mistakes which they would not even know about; hence it is understandable that they should be kept at a safe distance from the realms of teaching the English language. One is usually against the dictum of hiring non-native English speakers as the instructors who instill within the students the English language because they themselves are not at par with the understanding and comprehension levels, and hence it is a very common thing that could be taken for granted under such realms. The stance is aga inst hiring the non-native English speakers as the instructors teaching the English language because they will get it all wrong and therefore teach the students what they must not learn in the first place (Viete, 2011). There is a dire need to understand that the non-native English speakers are always looking at shortcuts for their own selves because they aim to learn English without much trouble and efforts within their fore. Now if they get their hands at learning the English language, rest assured there would be immense problems for the English learners because the former will not be able to gather within them the confidence to speak it in an out and out fashion. What remains to be seen is the fact that the non-native English speakers or the foreign professors are bringing a bad name to the English language, as has been witnessed through proper evidence and research. There have been a number of problems within the English curriculum, and this has been manifested with the passage of time in this day and age. The difficulties in having foreign professors are such that there is a lot at stake that needs to be corrected, and the students of the English language are usually on the receiving end whenever the talk goes out loud regarding the non-native English speakers and their pertinent trade (Brown, 2010). The non-native English speakers rely on the short term success pointers rather than emphasizing deep upon the very basics that remain within the aegis of the English language, and hence the problems seem to start out of nowhere. The non-native English speakers who are teaching the English language are doing a great injustice to this language and its followers. Now is the time to realize where the shortcomings are cropping up from, and how these could be resolved amicably to ask for a proper replenishment of the teachers who know how to teach the correct English dictum and thus allow the people to be one step ahead of where they are within this languageâ€℠¢s domains (Walker, 2010). Thus all-out efforts are required by the people within the helm of affairs to take the call and allow the people at large to experience English in its truest form and manner. In the end, it would be sound to state that the difficulties of having a foreign professor are significant to understand, analyze and properly decipher.

Employee Benefits Essay Example | Topics and Well Written Essays - 750 words

Employee Benefits - Essay Example Companies also offer these benefits as acts of appreciation in order to take care of the well being of its human capital. The purpose of this paper is to study different types of employee benefits and its how they can be utilize as part of a company’s strategic plan. Two types of mandatory fringe benefits that employees working for companies receive are social security and unemployment insurance benefits. Companies match the 7.65% percent employees pay to the federal government for their social security pension plan and Medicare benefits. The unemployment insurance is an insurance the employer buys from a governmental agency that pays employees money in case the employee gets fired for up to year on a bi-weekly basis. Other mandatory benefits employees received from companies are a certain amount of sick days and vacation days per year. The typical approximate benefit of accumulated vacation and sick days is ten sick days a year ten vacation days per year. The other types of benefits companies can offer are voluntary benefits to their employees. A benefit package a company can offer to their employees includes benefits such as health plan, dental plan, company cars, gas allowance, Christmas bonus, flexible time, tuition assistance, training and development opportunities, child day care, elderly care and credit unions among others. A total package of benefits is offered by companies for two main strategic reasons. These two strategic objectives are to enable a company to recruit top talent and in order to retain trained employees in the firm. Offering benefits such as child day care is a very valuable benefit for a single mother. It enables these women to work, while having the reassurance that their children are receiving a proper care which at times costs thousands of dollars a month. A health plan is a benefit that protects the health of the employees and provides the medical financial assistance needed in those times when employees

Change Management Plan Research Paper Example | Topics and Well Written Essays - 500 words

Change Management Plan - Research Paper Example Moreover, they may also pair the resistive employees with the cooperative ones who have adapted the change. This will go a long way in helping all the employees realize that the changes lead to positive outcomes. To guarantee that the changes succeed, the managers can set up some achievable goals (Jackson, Schuler, Werner, & Jackson, 2009). In order for the firm to come up with a system, which enables all employees to use one system, Riordan Manufacturing implemented a plan that included all the changes required to create the customer management system. The plan implementation is always the hardest part. Therefore, to ensure effectiveness, the plan entails monitoring and adequate evaluation. Within 12 months, an open communication strategy could be applied. The open communication strategy involves employees sharing their ideas, feedback and criticism. All the employees, regardless of their level or position, will feel like they are part of the decision-making concerning the necessary changes. By involving employees, this normally augments their satisfaction as well as ensuring success of the plan. For this strategy to be a success, employees have to feel free and safe to share their ideas as well as opinions. Effective communication is the key to reducing employee resistance to change (Samson & Bevington, 2012). An evaluation plan involves documenting the evaluation and monitoring details of the customer information system and varied improvements required following the results. The plan will ensure that all parties involved understand changes and assist in the facilitation of a smooth transaction. A continuous monitoring of the system will evaluate its effectiveness. This is achievable by several outcomes including measuring customer satisfaction, employees’ morale and evaluating financial statements (Phillips, Phillips & ZuÃŒ nÃŒÆ'iga, 2013). All plants will conduct frequent meetings to update the employees on the