Desi Arnaz :: Essays Papers

Desi ArnazCuban bandleader and singer-turned savvy TV magnate who, after his marriage to comedienne Lucille Ball in 1940, parlayed their no-hit I experience Lucy series into the Desilu TV production empire, which in its heyday also produced the no-hit and highly lucrative The Untouchables and Star Trek series. *p*Desiderio Alberto Arnaz y de Acha tierce was born in 1917 to wealthy Cuban landowners. His father was also the mayor of the town they lived in, but that soon changed. At the age of 16, Desi and his mother had to wing to Miami because of Batistas overthrow of the Machado Government in 1933. *P**BR*When Desi arrived in America, it was a struggle for he and his mother. But soon after he arrived, he joined the Siboney Septet at the Roney Plaza. Later, he started working with Xavier Cugats band in 1937 and later put together his own rhumba band. His youthful good-looks and lovely presence soon won him a featured spot in the 1939 Broadway musical and theatrical version of Too Many Girls and the following grade he was signed by RKO. On the movie set, he met his incoming wife, Lucille Ball. Later that year Desi and Lucy eloped to Connecticut and got married in a solid ground club. Arnaz was featured in several films, mostly as a prismatic Latin. Joining MGM, he won attention for his sole dramatic business office in the war drama, Bataan (1942), but gave up films for touring with his successful band. The marriage was matter to the road most of the time and to Lucys movie career. When the couple came up with the composition for a television series, they fought to do it together to save their marriage. But the profits didnt think the television series would work with Desi being Cuban. But that didnt verification Lucy and Desi.In the summer of 1950, they went on tour, performing for live audiences to prove that the take the stand would work. Well, as you know, the rest is television history*P**BR*Desi make the first 5,000 dollars spent into milli ons in just four years. He persuade the shows sponsor, Phillip Morris, that Lucy having a baby on the show would give them great publicity. He was right the birth of Little Ricky drew 44 million viewers (the swearing in of the President that year only drew 22 million), and the story made headlines everywhere across America. With Desi as a successful executive, and head of the couples production company, DesiLu, Arnaz pioneered a new way of producing TV shows, wound each episode of I